Talking About Disability guide

This guide is more than just a resource. It’s a call to action.

talking about disability a practical guide

As Deaf and Disabled People’s Organisations (DDPOs), we campaign on issues that are vital for our communities. We want our campaigns to be have the best possible chance of success.

But what if the language we use is accidentally making the public and our communities less likely to support us?

Working with strategic communications experts, eight DDPOs came together and developed the Talking About Disability guide. It’s based on extensive research on how effective we are as a DDPO sector talking about disability, the social model and our organisations.

The guide gives you the best chance of persuading and motivating new people to support you, while staying true to who you are and the people who already support you.

Here’s what you’ll discover:

  • The harsh reality: How our current communication strategies are failing to resonate with the public on disability issues.
  • The missing piece: Powerful message frames and narratives that spark real change in hearts and minds.
  • Actionable insights: Practical strategies you can implement immediately to craft impactful communication that gets results.
  • Building a movement: How to use the guide to help us unite as a DDPO sector and amplify our collective voice for disability rights.

Read the guide

Talking About Disability. A practical guide



Listen to the audio version of the guide

Join our Community of Practice

If you are from a London-based DDPO and comms forms a part of your role, we’d love for you to join our Community of Practice.

You don’t have to be working solely on comms, and your role might include media relations, campaigns, funding proposals or social media, at any level of the organisation. The community is co-hosted with Inclusion Barnet and Inclusion London.


We meet on Zoom every 2 months, alternating between Tuesdays and Thursdays, between 10am-11:30am.

The next dates for 2024 are 23rd July, 26th September and 26th November.

How to join

Email Claire at Inclusion Barnet to ask to be added to the email list.

About the project

The Talking About Disability project is a partnership between: