Using the Media
Comprehensive resources on how to use the media effectively to strengthen your campaign.
Campaign Central – Using the Media
Using the Media is a free, comprehensive toolkit on using the media to amplify your campaigning. Written by Sarah Green, Campaigns Manager, End Violence Against Women Coalition, it includes template press releases, letters to the editor, guidelines on working with ‘case studies’, detail on how exactly to call the media and who to ask for, tips, links and much more: www.smk.org.uk/wp-content/uploads/2015/10/Using-the-media.pdf
Influencing the Media – Forster
A presentation by Forster about creating your story and using the media to reach the right audience for your campaign.