Planning your campaign
The following organisations all have a ‘Top Tips’ section; follow the links below:
- Sheila McKechnie Foundation: www.campaigncentral.org.uk/know-how/smks-top-10-campaigning-tips
- NCVO: www.campaigncentral.org.uk/know-how/top-10-tips-ncvo
- Saul Salinsky: www.campaigncentral.org.uk/know-how/saul-alinskys-rules-radicals
There are numerous tool kits available on the web, and whether or not they specifically relate to disability issues, the campaigning framework remains the same.
The following are just a selection of ones that we have identified:
- NCVO produce a range of resources which you can use to help you plan your campaign. These can be found at www.ncvo-vol.org.uk/campaigning
- Campaign Central is an online community for campaigners and contains a mix of resources and networking opportunities with other campaigners: www.campaigncentral.org.uk
- KnowHow Non Profit website lists a range of key questions to ask yourself to help you to plan your campaign; go to www.knowhownonprofit.org/campaigns
- RNIB Campaign Tool Kit, which you can download in Word format; from www.rnib.org.uk/getinvolved/campaign
- Mencap have produced a tool to help local campaigners fight cuts to their council’s social care services: www.mencap.org.uk/face-facts-stop-cuts
The Elevator Pitch
An “elevator pitch” enables you to put the right message across in seconds. Every campaigner should have one!
Campaigning v. awareness-raising
Campaigns are generally a response to an urgent problem that has to be made public in order to be resolved. We believe that there are a number of significant issues affecting DDPOs and Deaf and disabled people that need a campaign approach. Non-urgent problems may require education or information, but they are unlikely to justify campaigns; these need awareness-raising activities.
For more information about whether you need to campaign or raise awareness, go to www.campaignstrategy.org