Do you need to campaign?

Campaigning can be fun and exciting, but it is often hard work, frustrating and unsuccessful.

Do you need to campaign? 

Campaigning can be fun but it’s often hard, dull, frustrating and unsuccessful. As Chris Rose explains, we turn to campaigning when all else has failed. “It involves a conversation with society, persuading people to take an unusual interest in supporting a move that would not normally happen.  It means setting up and sustaining processes that are not normal or business as usual.”

“So before you go any further stop and ask yourself: do I really need to campaign? Or can I get what I want by other means – ‘business as usual’ – can I buy it, can it be delivered by simply asking politely, or through quiet lobbying, or by trading or through politics ? Only once other avenues are exhausted, consider campaigning.”

Chris Rose, 12 Basic guidelines for campaign strategy