Analyse the forces
You know what needs to change. Ask this: ‘why hasn’t it happened already?’
Once you have agreed on what you want to change, Chris Rose recommends asking and exploring: ‘why hasn’t it happened already?‘
Try mapping out the forces for and against what you want to happen. Draw a map of the problem – the people involved, the organisations, the institutions – work out exactly what the mechanisms are for the decisions you want to change. (Chris Rose, 12 Basic guidelines for campaign strategy)
Key questions to explore and work out
- Why hasn’t changed happened already?
- Who has the power to make change happen?
- Who are the people for (allies), against (opponents) and who may be persuaded either way (neutral)?
- Who is the target audience (there may be more than one)?
- What are the solutions you are calling for in the campaign?
- What does success look like?